case study
Positioning a Local Business for Higher-Value Work and Smarter Growth
Ottertail Glass
overview
Ottertail Glass is a long-standing glass shop serving communities across Otter Tail County. With decades of experience and a loyal customer base, they had built a reputation for quality and craftsmanship—but needed a clearer strategy to grow on their terms.
Growth Forge Studio partnered with Ottertail Glass to refocus the business on higher-value services, strengthen their online presence, and build a lead generation engine that reflects where the company is headed—not where it started.
what we did:
Strategic Positioning and Business Advisory
We started with clarity. Working closely with the owner, we helped Ottertail Glass reposition the business around two core, high-value services:
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Custom Shower Glass Installations
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Commercial Storefront Systems
Smaller tabletop and repair jobs are still offered but no longer promoted. This focus allowed the business to reduce distractions, improve margins, and attract more of the right kinds of clients.
Social Media Management
To keep visibility high while staying aligned with the new focus, we took over social media execution:
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Consistent, high-quality posting schedule
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Project showcases featuring real work and real people
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Educational and community-forward content that builds trust
All content was designed to support their ideal services and elevate their professional image.
Website Upgrade for Lead Generation
We redesigned the Ottertail Glass website to work harder:
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Modern layout with clean navigation
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Strategic calls to action targeting custom shower and storefront leads
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Mobile-optimized and fast-loading for contractors and homeowners
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Streamlined contact forms to speed up the quote process
The new site quickly became the business’s most valuable marketing asset.
Campaign Support: Google Ads + Billboard Integration
To drive leads, we launched a two-pronged campaign strategy:
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Google Ads: Focused on high-intent local search terms and backed by strong landing pages
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Billboards: Eye-catching, locally placed signage tied to the same message and visuals found online
This integration helped Ottertail Glass remain top-of-mind and top-of-search—no matter how customers found them.
How Growth Forge Made the Difference
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Strategy Before Tactics: We helped the business define its focus and build systems around it.
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Execution Across Channels: From content to campaigns, every tactic pointed in the same direction—qualified leads for high-value work.
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Trusted Partnership: By taking ownership of marketing operations, we freed up the owner’s time and created long-term consistency.
RESULTS
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A measurable increase in qualified lead volume
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More visibility for their best services through targeted content and campaigns
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A faster and more efficient lead response system via the website
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Continued strategic support as the business grows
snapshot
Strategic Focus
Shifted to high-margin service lines
Website
Campaigns
Social Media
key area
impact
Professional content highlighting key work
Lead-focused, mobile-friendly, conversion-ready
Google Ads + billboard integration driving ROI