Why Generic AI Content is Hurting Your Marketing Strategy
- Ryan Tungseth
- Dec 31
- 2 min read
Let’s face it: AI tools are everywhere now, and they’re incredible at speeding up the content creation process. But here’s the problem—too many businesses are using AI to pump out bland, cookie-cutter content that does more harm than good. If your content isn’t unique or engaging, it’s going to get lost in the noise.
The Issue:
Over-saturation: Have you noticed how everything sounds the same lately? That’s because generic AI content is flooding the internet, making it harder for any single piece to stand out.
Low Engagement: People can tell when content is written without care or originality. If your audience feels like they’re reading something mass-produced, they’ll tune out.
Missed Opportunities: AI tools are powerful, but if you’re not using them to craft personalized and brand-specific content, you’re leaving a lot on the table.
The Solution: Instead of letting AI run the show, think of it as a creative partner. Here’s how:
Start with a solid prompt. For example, if you’re using ChatGPT, give it specific instructions like, “Write a blog post introduction in a conversational tone about why small businesses should embrace email marketing.”
Add your unique touch. AI can help with drafts, but your voice is what makes content special. Edit, refine, and make it yours.
Leverage AI for personalization. Tools like Copy.ai allows you to tailor content for specific audience segments. That’s where the magic happens.
Actionable Steps:
Use AI to create the skeleton of your content, then fill it in with your expertise and personal anecdotes.
Refine your content with tools like Grammarly or Hemingway for clarity and polish.
Use analytics platforms like SurferSEO to ensure your content is optimized for search engines and resonates with your audience.
By approaching AI content creation thoughtfully, you can avoid the pitfalls of generic content and create something that truly connects.
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