Turn Social Comments Into Ad Gold: Use AI to Write What People Actually Want
- Ryan Tungseth
- May 16
- 2 min read
Here’s the secret nobody tells you about ad copy: the best lines usually come from your customers — not your head.
You don’t need a copywriting course to write ads that convert.You just need to listen better.
Scroll through your own social posts, or scan the comments on a viral reel in your space. That’s where your best headlines are hiding — in the questions, the reactions, the “I wish someone would just…” kind of language.
AI can help you spot the pattern and turn those messy reactions into clean, clear ad creative.
Why this works
The hardest part of a good ad is the hook. It has to stop someone mid-scroll, signal that this is for them, and get a click — all in one line.
That’s hard to write from scratch. But when you start with real-world reactions, you don’t have to guess what resonates. You already know.
Let’s say you run a boutique design business and this comment shows up on your video:
“Ugh, this is exactly what I need. My website is pretty but no one buys anything.”
That’s your hook:
“Your site looks great. So why isn’t it selling?”
“When pretty doesn’t pay the bills: Let’s fix your website.”
Same message, but now it feels like something real.
How to turn feedback into creative
Use ChatGPT to clean up and expand what you’re seeing. Try this:
Grab 5–10 social comments or DM questions you’ve received
Paste them into ChatGPT with the following prompt:
Prompt:“Here’s a list of social media comments/questions I’ve seen recently: [paste them here]. What headlines, ad hooks, or angles would resonate most with this audience? Focus on emotional tone and clarity.”
Ask follow-up questions:
“Can you write these in 5–10 words each?”
“Which one sounds most urgent or relatable?”
You can even ask for versions styled like testimonials, email subject lines, or carousel headlines.
Final thought
The next time you’re stuck writing a headline or ad, don’t start with a blank page.
Start with your audience. They’re already writing the copy for you — you just need to spot the clues.
Then let AI help you sharpen the signal.
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