AI for Naming Things: Products, Events, Campaigns, and More

Great names feel inevitable the moment you hear them—but getting there is usually anything but.

Whether you’re launching a product, planning an event, or naming a campaign, you’ve probably wrestled with questions like:

• How do I stand out without sounding weird?

• How do I make sure it’s clear and memorable?

• What if all the good names are taken?
  

AI can’t guarantee the perfect name, but it can help you generate dozens of high-quality options in minutes.

Here’s a step-by-step system you can use right now.

Step 1: Define Your Criteria

Before you ask AI to start brainstorming, answer these questions:

• What tone do you want? (Playful? Professional? Luxury?)

• Who is your audience?

• What feelings or associations should the name evoke?

• Any words or themes you want to include or avoid?
  

Example Brief:

I need names for an online course that teaches small business owners how to use AI. The tone should be approachable and empowering.

Step 2: Use Structured Prompts

Instead of saying “Give me names,” be specific about the format and variety you want.

Prompt Template:

*Suggest 20 names for [thing]. Group them into 4 categories:

1. Descriptive,

2. Evocative,

3. Invented,

4. Acronyms.*
   

Example Prompt:

Suggest 20 names for an online course teaching small business owners to use AI. Split them into categories: descriptive, evocative, invented, and acronyms.

Step 3: Expand on Favorites

Once you shortlist a few names you like, ask AI to help you test and build on them:

• Write a tagline

• Create sample headlines

• Draft a product description

• Suggest domain ideas
  

Example Follow-up Prompt:

For the name “SparkAI,” write a tagline, 3 headlines, and a short description.

Step 4: Check for Clarity and Confusion

Even the catchiest names can go sideways if they’re confusing or hard to spell. Use AI to simulate first impressions:

Prompt to Try:

Explain the meaning of the name “SparkAI” to someone who’s never heard of it. What assumptions might they make?

Step 5: Keep a Swipe File

Every naming session will produce gems you don’t use. Save them for future projects—you’ll thank yourself later.

Example Names Generated by AI

Here’s what you might get in less than a minute:

Descriptive:

• AI Made Simple

• The AI Success System

Evocative:

• SparkAI

• Future Fluent

Invented:

• Aivana

• Innovize

Acronyms:

• AIM (AI for Makers)

• LEAP (Learn, Explore, Apply, Profit)

Quick Prompt to Try

Prompt of the Week:“Give me 10 creative angles for [campaign/product idea], each with a hook, headline, and short CTA.”

Final Thought

Naming doesn’t have to be an endless slog. With AI, you can go from blank page to shortlist in minutes.

Out of ideas? AI has millions. Let’s tap in.