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Avoid the Frankenstein Effect: Keep Your AI Outputs Consistent

  • Ryan Tungseth
  • Jun 25
  • 2 min read

Your AI is working. Your content is flowing. But suddenly… 🚨 One email sounds like a robot. 🚨 One blog feels like it was written by a stranger. 🚨 One ad? Looks like ChatGPT threw up Canva templates.

Welcome to the Frankenstein Effect: When your AI outputs feel stitched together from too many voices, styles, and strategies.

Let’s fix that.

What Causes Frankenstein Content?

It’s not just bad prompts. It’s bad systems.

Here’s what usually goes wrong:

  • You’re using multiple tools with no shared voice or training

  • You’re writing everything in the moment, with no brand foundation

  • You’re copying/pasting old content without clear formatting or context

  • You’ve never defined what “on-brand” actually means

The result? A mess of content that doesn’t sound like you—and confuses your audience.

Step 1: Define Your Voice, Don’t Wing It

If you haven’t written down your brand tone yet, your AI definitely doesn’t know it.

Start with a simple voice guide:

  • 3–5 adjectives that describe your tone (e.g., bold, casual, encouraging)

  • A few do/don’t rules (e.g., Do use contractions. Don’t use buzzwords.)

  • Example lines that sound exactly like you

Save this in a doc and upload it to any AI tool you use regularly.

Step 2: Stop Prompting Blind

If you’re starting every prompt with “Write a blog about…” you’re skipping the most important step: Context.

Give your AI a foundation:

  • “Here’s how we’ve talked about this topic before”

  • “Here’s our audience and what they care about”

  • “Here’s how we want to be perceived”

Then say,

“Now write a new version that’s aligned with this.”

You’ll go from AI-generated blah to brand-aligned brilliance—fast.

Step 3: Use One Source of Truth

Choose one system to house your:

  • Brand guidelines

  • Past content

  • Prompt templates

  • Approved outputs

This could be a Notion dashboard, a Google Drive folder, or your favorite AI tool with memory.

Why? Because when everyone pulls from the same base, your content feels like it came from one clear voice—even if AI helped write it.

Step 4: Rinse and Repeat (With Guardrails)

Use templates and frameworks to control your tone, not stifle it.

Examples:

  • Every blog starts with a punchy opening, subhead, and 3-sentence CTA

  • Every video script follows the same hook → tension → value → CTA flow

  • Every newsletter keeps the same format so your audience knows what to expect

AI can help fill in the blanks—but only after you give it the frame.

The Bottom Line

If your content feels chaotic, inconsistent, or just off—your AI isn’t broken.

Your system is.

Clean up your inputs. Build a reusable foundation. And stop stitching together mismatched outputs hoping no one notices.

Your voice matters.Train your AI to respect it.

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