Craft Scroll-Stopping Headlines Without AI Overload

Ryan Tungseth
Jul 13
2 min read

Imagine Sarah, a fitness coach whose online program is awesome but gets zero clicks. Her social posts? Skipped. Her emails? Unopened. Sound familiar?

Full disclosure: Sarah’s story is fictional, dreamed up with a little help from ChatGPT to show you what’s possible. Her problem was real, though—boring headlines like “Join My Fitness Program” don’t cut it in a world where attention lasts three seconds.

Here’s how Sarah (and AI) turned her headlines into scroll-stopping gold—and how you can too.

The Lightbulb Moment

Sarah learned that great headlines grab attention fast. She used a classic trick: the AIDA formula (Attention, Interest, Desire, Action). It’s simple but powerful:

Attention: Hook with a question, stat, or bold word like “Stop.”
Interest: Hit your audience’s pain or dream.
Desire: Promise a benefit they crave.
Action: Nudge them to act.

Sarah’s old headline: “Join My Fitness Program.” Her new one: “No Time to Get Fit? Try a 10-Minute Workout That Works.”

That headline got clicks. It called out busy professionals, offered a quick fix, and invited action.

Human First, AI as Backup

Sarah knew her clients: overworked pros who want to feel strong. She brainstormed headlines that felt personal:

“Why Your Workouts Fail (And a Quick Fix)”
“Get Fit Faster Than Your Coffee Break”

Then, she used AI to level up. She fed her favorite headline into ChatGPT with this prompt: “Take this headline: [insert headline]. Suggest 5 bolder variations for busy professionals.”

AI’s Output (tweaked by Sarah):

“Ditch Failed Workouts: A 10-Minute Fix for Pros.”
“No Time? Get Fit in 10 Minutes.”
“Why Your Routine Flops—And the Fix You Need.”
“Stronger, Faster: Workouts for Hectic Lives.”
“Transform Your Day with a 10-Minute Workout.”

Sarah picked one, made it her own, and posted it. Her Instagram likes tripled.

Your Turn: Write One Headline Today

You don’t need AI wizardry to stand out. Try this:

Think of your audience’s biggest struggle or goal.
Write a headline using AIDA: grab attention, spark interest, build desire, nudge action.
Want a boost? Use this prompt: “Take this headline: [your headline]. Suggest 5 bolder variations for [your audience].”
Choose the one that screams you.

Example: Instead of “Hire Me for Logos,” a designer might try: “Need a Logo That Pops? Get a Design Clients Love.”

Why This Works

Headlines aren’t about tech—they’re about knowing your people. Sarah’s story (thanks, AI!) shows how a human touch, plus a quick AI polish, can make your message unmissable.

Try It Yourself

Write one headline today using AIDA. Polish it with this week’s prompt:“Take this headline: [insert your headline]. Suggest 5 variations that are bold for [your audience].”

Want feedback? Reply to AI-Fueled Growth with your headline, and we’ll send 3 tweaks to make it pop by Wednesday.

Final Thought

Your business deserves attention. A killer headline, sparked by you and polished by AI, is your ticket.

Read more growth tips at Growth Forge Studio and join AI-Fueled Growth for weekly ways to shine.