Outposting the Algorithm: How Small-Town Shops Can Win on Social with AI

Ryan Tungseth
4 days ago
2 min read

You’re not being ignored. You’re just being buried.

Posting once a week isn’t enough anymore.

The Facebook and Instagram feed is a constant scroll—and if your post isn’t near the top when someone opens the app, odds are they’ll never see it. That’s not your fault. That’s the algorithm.

The good news? You don’t need to go viral. You just need to show up more often.

And with AI, you can post 3x a day without spending hours at your keyboard.

Step 1: Use AI to Generate 90+ Social Posts in 10 Minutes

Fire up ChatGPT, Claude, or any AI writing tool you like.

Copy and paste this prompt:

Prompt:“Create a one-month Facebook content calendar for a small-town [type of business] in [town name]. Include 3 posts per day that help us stay top of mind with local customers. Vary the content: product spotlights, stories, questions, reminders, and community support.”

💡Example:

“Create a one-month Facebook content calendar for a small-town coffee shop in Fergus Falls, MN. Include 3 posts per day…”

You’ll get a full calendar of post ideas—fun, friendly, and focused on your town.

Step 2: Clean It Up for Your Voice

Scan through the AI results and edit as needed:

Replace generic phrases with how you actually talk
Add real product names or events
Keep what feels like you, delete what doesn’t

This should only take 10–15 minutes.

Step 3: Schedule Posts or Batch Design Them

You’ve got options:

Use Meta’s free Business Suite to schedule them all at once
Or copy/paste into Canva to create simple post images
Or just print the list and post manually each morning

⚠️ Tip: Don’t over-design. A clear photo and real voice beats fancy graphics.

Step 4: Reuse the Top Performers

Here’s the part most people miss: If a post gets likes, shares, or comments—reuse it. Next week. Next month. It doesn’t matter.

The algorithm won’t punish you for reposting good content. It rewards consistency.

📌 You can also repurpose:

Turn a post into a flyer or window sign
Use it as a script for a 15-second video
Include it in your next email newsletter

Step 5: Keep Showing Up

If you’re in a small town, people want to support you. They just forget.

Outposting the algorithm isn’t about gaming the system—it’s about staying top of mind in a world that scrolls fast.

AI helps you do it with way less effort.

Want more prompts and tools like this?

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