The Human Edge: Why Creativity Still Belongs to You

AI is moving fast. Just a year ago, AI video looked like a bad cartoon. This week on the podcast we tested Veo 3 and Nano Banana, and the results were jaw-dropping. A 1960s newspaper mockup? Done. A cinematic flyover shot? Delivered on the first try.

It is tempting to believe AI is becoming creative. But here’s the truth: AI is clever, not creative.

What AI Does Well

• Brainstorms at scale. You can run 20 versions of an idea in seconds.

• Polishes rough drafts. A clunky prompt becomes a sharp one.

• Fills in the gaps. Background images, test videos, and layout mockups are where it shines.

AI is an amplifier. It speeds up what you’re already doing.

What AI Cannot Do

AI doesn’t know your audience. It doesn’t know what story gets repeated over coffee at the diner. It doesn’t know why your community cares about your shop, your service, or your farm.

That means AI cannot choose what will matter. It can remix the past, but it cannot invent the moment that makes someone say, “That feels like us.”

Why the Human Edge Matters

Your creativity is not optional. It is the core of your business.

• You know which stories reflect your community.

• You know which photos will make locals smile.

• You know how to say things in a way that feels real, not canned.

AI can help you write faster, test more ideas, and polish what you already know. But the spark that gets someone to stop scrolling, open their wallet, or tell a friend about you—that’s still human.

The Sweet Spot

The businesses that win will use both.

• AI for speed and iteration.

• Humans for meaning and connection.

Think of AI as your assistant. It can’t be the owner, the voice, or the heart of your brand. That’s your edge.

Want to see how we put this into practice? Listen to the latest episode of AI-Fueled Growth where we break down the good, the bad, and the hilarious of using AI video and copywriting tools: YouTube.