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Train Your AI Intern: How to Build Reusable Systems for Your Brand

  • Ryan Tungseth
  • Jun 25
  • 2 min read

You wouldn’t reintroduce yourself to a real employee every Monday. So why are you doing it with your AI?

Most people treat AI like a throwaway tool: type a prompt, get a result, and move on. No memory. No momentum. No real strategy.

But that’s not how smart businesses scale. The smartest ones? They train their AI like an intern—once—and then reuse that brainpower forever.


Step 1: Build Brand Memory

AI won’t remember anything unless you make it. Start with a simple internal guide that includes:

  • Your mission and values

  • Voice/tone with examples

  • Ideal customer profiles

  • Example posts, emails, and replies

  • Do's and don’ts for brand personality

Drop all of that into a document or upload it to tools like ChatGPT’s Custom Instructions, Claude’s files, or Notion AI. Call it your Brand Brain.

🧠 Pro tip:

In ChatGPT, set your Custom Instructions to reflect your tone, audience, and goals. You only have to do it once.

Step 2: Build a Document Repository

Make it easy for your AI to reference how you’ve solved problems before.

Upload (or link to):

  • Your past blog posts

  • SOPs (standard operating procedures)

  • Sales scripts

  • Email sequences

  • FAQs and customer service templates

With these in place, you can stop reinventing the wheel. Instead of asking,

“Write a new sales email,”ask:“Based on our last 3 email campaigns, how would you write a follow-up for this new product?”

Step 3: Create AI-Ready Systems

Don’t just rely on random prompts. Build repeatable systems around key parts of your business:

  • Lead nurturing

  • Social media

  • Content planning

  • Customer onboarding

  • Internal training

  • Hiring and HR tasks

Document these processes as templates + prompts. It turns your one-off genius into a repeatable workflow that your AI (and team) can follow anytime.

The Bottom Line

Every time you prompt AI without context, you're starting over.

But when you train your AI once, you create a scalable engine that mirrors your thinking, tone, and priorities.

You wouldn’t fire your best intern after one task. So stop throwing away your AI’s potential.


Train it once. Reuse it forever. Subscribe to the AI-Fueled Growth Newsletter for weekly prompts, strategies, and tools that actually make you faster and smarter.

 
 
 

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