Rewrite Your Homepage with Conversion in Mind

Ryan Tungseth
Apr 24
2 min read

Let ChatGPT help you make it clearer, faster, and more effective

Most homepages are written with the best intentions—but often end up trying to do too much.

Maybe you wanted to sound professional… so you over-explained. Maybe you wanted to sound friendly… but buried the actual offer. Maybe you just never rewrote the thing since launch.

Good news: you don’t have to start from scratch.You just need a sharper second draft. One focused on conversion.

✅ Missed our first post? We covered how to use AI to evaluate your site like a visitor, including prompts and tools like Hotjar and GA4. Read it here →

Use AI to Punch Up Your Homepage

Drop your existing homepage copy into ChatGPT and try one of these:

Prompt 1: "Rewrite this homepage for clarity and simplicity. Remove jargon, make it skimmable, and focus on what the user gets."

Prompt 2: "Give me three versions of this homepage with different tones: 1) friendly and casual, 2) confident and direct, 3) playful but professional."

Prompt 3: "Highlight the strongest call-to-action and rewrite it to be clearer, more specific, and action-oriented."

Then ask:

"Does this page make it instantly clear what problem we solve, and who we help?""Would a new visitor know what to do next within 5 seconds?"

Prompt Pack: Homepage Remix Toolkit

Want to really dial it in? Here’s a pack of AI prompts to test different elements of your homepage:

Tone Remixer

"Give me 5 tone-of-voice variations for this intro paragraph.""Make this sound more human, less robotic.""Turn this into a confident pitch, like a TED Talk opener."

CTA Variants

"Write 5 alternate CTAs for this offer — one with urgency, one with humor, one with reassurance, one with bold confidence, and one very short and clear.""Which CTA do you think is most likely to get clicked? Why?"

Skimmable Layout Ideas

"Break this into 3-5 short, punchy sections with bold headers and 1-line summaries.""Add bullet points to highlight the benefits without overwhelming the reader."

Real World Example

One of our clients had a homepage headline that said:

“We offer comprehensive digital solutions tailored to your unique needs.”

We used ChatGPT to rewrite it as:

“Overwhelmed by marketing? We’ll build your plan in a week—AI included.”

Same service. Clearer result. Easier to say yes.

This article is part of AI Fueled Growth, our Monday newsletter packed with smarter ways to market using AI. Subscribe here →

📌 Prompt of the Week

“What would a confused visitor think at this step?”Test this against every section of your homepage — especially your headline and CTA.

Ready to turn your homepage into your hardest-working employee?

Let’s do it together.👉 Schedule a call or get a free SEO review