Turn Search Data into Blog Gold: Use AI to Expand What Your Visitors Already Want
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Turn Search Data into Blog Gold: Use AI to Expand What Your Visitors Already Want

  • Ryan Tungseth
  • 1 day ago
  • 2 min read

Most business owners have no idea what to do with the data inside Google Search Console. You open the dashboard, see a bunch of impressions and weird search terms, then close the tab and move on.But what if that data was your clearest roadmap for what to write next?


You're sitting on a list of real questions people are typing into Google. It's not a keyword guessing game — it’s raw, unfiltered curiosity. The only thing missing is knowing what to do with it.


That’s where AI comes in.


Real queries = real opportunities

Instead of brainstorming blog ideas from scratch, you can use actual search queries from your site to guide your content. Things like:

  • “small business marketing checklist 2024”

  • “how to price IT services”

  • “what does a golf swing analysis cost”

Each one of those is someone actively searching for help — and landing (somehow) on your site. Even if they don’t convert, their query tells you what they wanted.


Now you can plug those exact phrases into ChatGPT and say:

“Here’s a list of real search queries. What blog topics or FAQs would resonate most with this audience?”

You’re not asking AI to guess — you’re asking it to translate raw interest into structured content.


A small shift that unlocks massive clarity

Imagine turning a vague, low-impression keyword like “content calendar tips” into:

  • A full blog outline: “5 Easy Ways to Build a Content Calendar (Even If You’ve Never Done One)”

  • A lead magnet idea: “Free Weekly Content Plan Template for Local Businesses”

  • An FAQ: “How far ahead should I plan my marketing content?”

You’re not chasing trends. You’re listening, then answering — at scale.


Prompt to try this week

Prompt:“Here’s a list of search queries from my website: [paste them here]. What blog post topics or FAQ-style content would connect with this audience? Include ideas that are clear, helpful, and structured for SEO.”

Bonus: Ask it to group the ideas into beginner, intermediate, or buyer-intent categories.


Final thought

Most marketers guess what to create. You don’t need to.

Search Console shows you what your audience is already thinking — you just need to turn those clues into action.


Let AI help you mine the gold that’s already buried in your own data.


Need help? Reach out today.

 
 
 
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